Dash Captain is in early access — we're onboarding sellers in waves.
Join early accessAgentic dashboard builderWatch all your stores
Watch all your stores
and marketing channels in one platform.
Dash Captain is the all-in-one platform to track, visualise and report on your brands across every commerce channel you sell through.
Real tiles, real canvas — sample data until you connect yours.
Bring every store, marketplace and ad account into one command centre.
Sales, spend, stock and margin from all of it — read-only, refreshed around the clock, and the same trusted numbers in your dashboards, your reports and your inbox.
- 17 live integrations
- Read-only OAuth
- AES-256-GCM vault
- Refreshed every 15 min
- No card to start
One-touch API connection
Connect the tools you already run on
14 sources you can connect during early access, with 18 more on the way. Everything plugs into the same connector contract, so new sources arrive without a rebuild.
AnalyticsShopifyMetaGoogle AdsTikTokTikTok ShopEtsyebayXInstagramLinkedInklaviyoSearch ConsoleGoogle Sheets
amazonComing soon
Merchant CenterComing soon
What do you need to get done today?
Not a feature list — the six things sellers and agencies tell us eat their week, and what happens to each one here.
All channels, yesterday$38,412
“I just want one number before I start the day.”
Know how yesterday went
Every store and ad account blended into one figure — the number that needs a spreadsheet today, because no single platform holds it.
Dash Captain 6:04am
ROAS fell to 2.28× — under your 2.5× floor.
“Spend ran away over the weekend and I missed it.”
Hear about it on Saturday, not Tuesday
Set a floor once. When something crosses it you get a message with what moved and by how much — not a chart you had to remember to open.
harper@northbound.coMon 8:00
sam@atlasgoods.comMon 8:00
“Friday is gone to client reports again.”
Send the report without building it
Describe it in a sentence, pick a cadence, and it sends itself — with a log proving what went to whom, and a separate link for every client.
Show me sales by channel this week
“I am not going to sit and configure widgets.”
Ask for a dashboard, don't build one
Say what you want to see and the Captain assembles the board from your connected sources. No data person, no warehouse, no onboarding call.
$0 more
“Why does showing a client their own numbers cost me?”
Let everyone look, for nothing
Clients and viewers are free on every plan, and every integration is included. Only people who build and change boards count, and only on Starter.
Shopify12 min ago
Google Ads — connection issue
“The board looked fine. It was a week stale.”
Trust that the numbers are current
A dead source says so and raises an alert, instead of quietly showing last week forever. Unglamorous, and the loudest complaint about every rival.
Every one of these works today. We do not list what we have not built.
Smarter selling starts here
Revenue 7d$38,412
Blended ROAS2.28×
Orders1,204
Margin31.4%
Every channel, one number
Blended revenue, spend and return across every store and ad account — the figure no single platform can give you.
Drag in only the tiles you need
A canvas, not a template. Drop a tile, resize it, recolour it — or describe the board and let the Captain build it.
Shopify12m
Google Ads15m
Meta Adsbeta
Klaviyoissue
Connections that admit it
A dead source says so and raises an alert, instead of quietly showing last week’s numbers forever.
Reporting that sends itselfDescribe it once. It goes weekly, with proof it arrived.
The Captain watches your boardsIt messages you when a number moves, day or night.
Impressions to marginAd impressions, clicks, spend and stock in one place.
Nobody pays to lookClients and viewers are free on every plan. You are charged for brands and clients.
Why sellers pick Dash Captain
Four steps, and you can see each one — instead of three adjectives about why we are good.
01
Connect, read-only
One tap per source. We can show your numbers and never change anything in your accounts.
connections
ShopifyConnected
Google AdsConnected
Meta AdsBeta
02
Build by asking
Describe the board you want. Drag in the tiles you need. No template to fight, no analyst to book.
canvas
RevenueROASSessionsTop productsRefundsStock
03
The Captain watches it
Set a floor once. It messages you the moment something crosses — with what moved and by how much.
alerts
Blended ROAS2.28× ↓
Your floor2.50×
04
Reports go out without you
Weekly, to each client, with a delivery log proving what sent and to whom. Your branding, your domain.
deliveries
harper@northbound.coSent
sam@atlasgoods.comSent
Next runMon 08:00
Free · no signup
Free seller tools you can use right now
Real, complete tools — not crippled demos. Use them free, and add any one to your dashboard when you sign up.
Profit Margin Calculator
Turn price and cost into margin, markup, and monthly profit — instantly.
Open tool Break-even ROAS CalculatorFind the exact ROAS and ACoS where your ads start making money.
Open tool Amazon FBA CalculatorKnow your true FBA profit, margin, and break-even ACoS in seconds.
Open tool Customer Lifetime Value CalculatorSee what each customer is really worth — and your LTV:CAC ratio.
Open toolAnd when you’re ready to connect
Every integration is included and unlimited on every plan. You pay for the brands and clients you report on — and nobody pays to look.
Starter
Recommended for brandsFor brands tracking their own growth
$29.99/mo
1 workspace, 1 editor
- Unlimited dashboards and reports
- Scheduled reports by email and Slack
- Alerts when a number moves
- All integrations, unlimited
- Multi-brand and location rollup
- Ask in plain English
- Unlimited client and viewer logins
Agency
For agencies reporting to clients
$49.99/mo
Starts at 2 clients$18 per client each month after that
- Unlimited dashboards and reports
- Scheduled reports by email and Slack
- Alerts when a number moves
- All integrations, unlimited
- Multi-brand and location rollup
- Ask in plain English
- Unlimited client and viewer logins
- Unlimited editors
- Client login portals
- White label and custom domain
Managed
We build and run it for you
$999/mo
Up to 15 clientsQuoted beyond 15
- Unlimited dashboards and reports
- Scheduled reports by email and Slack
- Alerts when a number moves
- All integrations, unlimited
- Multi-brand and location rollup
- Ask in plain English
- Unlimited client and viewer logins
- Unlimited editors
- Client login portals
- White label and custom domain
- We build and run it for you
30 days free, no card. Save 20% billed annually.
Full pricing, add-ons and the client calculatorQuestions, answered
What is free, and what is paid?+
Every calculator and tool on this site is free forever, with no signup and no card — use them right now. Connecting your own stores for a live dashboard is the paid part, and it starts at $29.99 a month with 14 days free. We're in early access, so connecting starts with a place in the queue rather than a card.
How does connecting a store work?+
One tap per source, read-only always — Dash Captain can show your numbers but never change anything in your accounts. Google Analytics and Search Console are live today; Shopify, Meta, Google Ads and more are rolling out through early access, with Amazon next.
When can I connect my store?+
We're onboarding sellers in waves while we get every connector rock-solid, so the buttons above put you in the queue rather than taking a payment. Join early access and we'll email you the moment yours is ready — your 14 free days start then, not now.
Is my data safe?+
Yes. Access is read-only and your credentials are encrypted at rest — never shared or sold. You can disconnect a source or delete your account at any time, which wipes your stored credentials and data.
Do I need spreadsheets or an analyst?+
No. Connect your sources and you already have a dashboard — then drag, drop and resize tiles to build the exact view you want. Easy as Canva.
Early access
Be first to see all your sales in one place
We’re onboarding sellers in waves. Join early access and we’ll email you the moment your connectors are ready — meanwhile, the free tools are yours to keep.